It is useful to have a linking strategy in place when you are attempting to increase your placement. Tabulating the number of other important web sites or blogs on a particular topic that link to your site is one of the primary methods search engines use to determine if a site has important information on that topic. Linking processes is very important regarding blog promotion also.

Likewise, a prominent link on a small, rarely visited site is not worth nearly as much as one on a popular site. With this basic understanding of how links from other sites can affect your search engine ranking, you can begin to develop a linking strategy that will help you decide where to focus your efforts in obtaining links from other web sites.

Offer reciprocal link placement

If you can find the administrator e-mail for a popular site, you can offer to exchange reciprocal links. Your web site must have a fair amount of content or a substantial page ranking to make this worth the while of the other site’s web master.

Write articles for web publication

There are a number of sites that will publish articles that they will syndicate for republication across the Web (e.g., www.ezinearticles.com and www.onlypunjab.com). An article can contain a link to your blog or web site. Writing a general description article on a topic relevant to your site can be an excellent way to promote yourself as a field expert.

Post to relevant message boards with a signature link:

There are forums and message boards on the Web dedicated to almost any topic under the sun. Often these sites have new users posting basic questions that you, as an expert in your field, can answer. It is typically acceptable behavior on these sites to have a small advertisement link for your web site in the signature text that follows your posting. Be sure not to simply spam a forum advertising your wares. Not only will the advertisement likely be removed, but you will also have generated some ill will toward your site. If you can provide value through useful and informative posts, your small link should not raise the ire of any forum members, and could help in website or blog promotion to generate new traffic.