Information is information not matter and energy. This statement is indicating about information revolution. Our society is gradually turning into an information society and the major source of information is the internet. Internet has changed the basic concepts about the business. Now the modern business totally depends on the internet. There are so many examples of online businesses like the e-store.

There are billions of people on the globe which are enjoying internet facility. If a company markets its products online then its message can be transferred to the billions of people at minimal cost. Now the modern way of marketing is the online marketing means marketing buy using web sites or the internet.

A company must have a web site from where it can communicate with the customer and can display its products. Now the basic question is that how the billions of users know about the company, its business and about the company