The question of what to name a web site or blog is always a big one because it is very important regarding website promotion or blog promotion. When selecting a name of a website or blog, most people think in terms of their business name, personal name, or a word or phrase that has meaning for them. What they don’t think about is how that name will work for the site’s SEO or promotion. Does the name have anything at all to do with the site, or is it completely unrelated? Have you ever wondered why a company might be willing to pay millions of dollars for a domain name? The domain name business.com was purchased for $7.5 million in 1999, and was recently thought to be valued at more than $300 million. Casino.com went for $5.5 million and worldwideweb.com sold for $3.5 million. What’s so important about a name? Where SEO, website promotion or and blog promotion is concerned, the name of your web site is as important as many of the other SEO elements that you concentrate on. Try this test. Use your favorite search engine to search for a topic, perhaps "asphalt-paving business." When your search results are returned, look at the top five results. Most of the time, a web site containing those words will be returned in those top five results, and it will often be in the number one slot. So, if your company name is ABC Company, but your business is selling nutmeg graters, consider purchasing the domain name NutmegGraters.com, instead of ABC Company.com — ABC Company may not get you in the top of search rankings, but the very specific nature of your product probably will. And both the content of your site and your domain name will attract crawlers in the way you want. Using a domain name containing a keyword from your content usually improves your site ranking. A few more things that you should keep in mind when you’re determining your domain name for yur blog or website include:

When you are writing an article the reader should find it informative. If you are writing about the pros and cons of something then the reader should be able to identify with what you are saying. You need to come up with a resolution to a given problem in the article. With this in mind, article writing can be easier than many of us think.

If you’ve ever heard of viral marketing, you know that it involves marketing materials that are spread via social networking. For example, you may have an article that’s largely a piece of marketing and that you post to a blog. The article then gets tagged in a social network, and begins to spread like a virus. Each time someone tags the article, more people see it.

Content is one of the most important elements of your web site, because it can organically improve your search engine rankings. But that only applies if the content is well written, interesting, and focused. If you have a web site that’s hundreds of pages in size and those pages change regularly because of your content strategy, managing all of that content can be a nightmare. That’s where content management systems (CMS) become very useful. A content management system is a tool used to create, update, publish, discover, and distribute content for your web site. This piece of software is usually very easy to use, and it quickly becomes one of the most useful tools you’ll find for developing your web site.

We’ve established that using social media as a marketing technique requires a different approach than some of the more traditional marketing that you’ve probably done to this point. It’s also very different than the tasks that you’ll complete as part of your SEO efforts. Social-media optimization is a term coined by Rohit Bhargava. When he came up with it, he also came up with five strategies to help you accomplish optimization of your social-media efforts. Over the next few months, several other industry experts added to the list and there are now 16 guidelines that will help you optimize your social-media efforts:

Increase your linkability:

The linkability of your site is determined by the amount of content that you have available to users who might come from social networks. Old, stale, and rarely changing content will not help with your social-media optimization, so begin by updating your content and your content strategy to ensure that it is interesting for visitors who might come from your social network.

One of the best things you can do to really kick butt with AdWords is to understand that managing your PPC campaign is a step by step process which each step designed to accomplish a specific objective, and with all steps linked, leading your prospect from the start (where they search for the key terms you're bidding on) to the end (where they 'convert' either into buyers or leads or subscribers).

Writing ads, then, is just one step of this process. But before we dive into the specifics, I want to discuss something that is at the heart of any successful Google AdWords campaign:

Focused Keyword List:

It is absolutely critical that you break down your main keyword lists into smaller lists that are focused around subtopics. If your ads are not targeted to your keywords they might not click on your ads. Worse, if your site does not offer a particular type of product, all those clicks will be wasted. And that's the single biggest problem with most AdWords campaigns. Start off with a basic list, and then expand it into specific subtopic lists as you refine your campaign.

Ad writing is tricky. The ad content must be as suitable to grab the attention of user. If your ad content is not attractive then it would fail to serve. Attractive ads could transfer more traffic to your site and results as good sales. To write an ad you must divide it into different sections and consider them or design them separately. Each section has it own particular importance.

Headline

Your headline's main purpose is to attract attention of your target market. By wording it correctly you can avoid "curiosity" clicks, but the best part is that when you start targeting specific keyword sets. You can use the headline to target your specific market and thus gain a considerable edge over competitors who are not using targeted keyword lists. Whenever possible, use your main search terms for that ad group in the headline the reason for this is that whenever terms in your ad match the searched keywords, they are put in bold by Google. This way your ad automatically attracts more attention. This works better with low-competition terms than for main keywords.