Every website consists of content in the form of articles, news or any other text. Every piece of text consists of particular keywords. Search engine recognizes a piece of content by its tags. Tags are the keywords which are use in the article. For example if an article is written regarding ‘blog SEO’ then its tags will be ‘blog promotion’, blog SEO’ , ‘blog marketing’ and ‘SEO’ etc. When a website is submitted to a search engine then it is ranked according to the keywords, keyword density and links. Tags are very important regarding website SEO and blog SEO. So it is necessary to display these tags on the webpage. So for this purpose a tag cloud concept is used. It consists of all tags or keywords in the article at one place in the form of cloud. It consist another interesting thing which is that all tags would be displayed in different sizes of fonts according to their density or repetition in the article. Commonly all words are displayed in a cloud in random order at different places. But it is optional. It is possible to show the tags in the list format but I recommend cloud format because it looks attractive and has ability to get user attention.

There are many businesses that specialize in Search Engine Optimization techniques, but defining your own keywords and phrases allows you to contribute to your site's ranking as well. Brainstorming ideas, including phrases, words, and adjectives can produce some good results. Remember to consider who your target audience is and try to pre-empt what words they might use to try and find you. In this section, we'll look at some strategies you can implement to help your site in the SEO rankings.

Search engine spam is one of the most difficult problems that search engine crawlers encounter. And it can be a real problem for web-site owners, too, because those who use search engine spam in an attempt to improve their site rankings make it even more difficult for legitimate web sites to achieve good rankings. So, what exactly is search engine spam? Yahoo! defines it like this: Pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results. Other search engines have a similar definition for search engine spam. Ultimately, what your concern with search engine spam should be is to avoid it at all costs. There’s a fine line between optimizing your web site and creating search engine spam. And you can cross that line unexpectedly. The problem is that search engines will penalize your site if they perceive any element of the site as being search engine spam. And in some cases, that penalty can be delisting your site from search rankings entirely. There are more than a dozen types of search engine spam. Some types, like content scraping, we’ve already covered. But many more exist and in order to avoid them, you should know what they are.

So, if SEO spam is so hard to define, how do you know whether what you’re doing is right or wrong? Good question. And the answer is that you don’t always know, but there are some guidelines that you can follow that will help you stay out of the spam category. Basic, good web-design practices are your best defense. If you’re handling your web-site search marketing using the guidelines provided by the various search engines you’ll target, you should be in a position not to worry about being classified as a spammer.

Don’t do anything that makes you worry that you’re doing wrong:

It sounds like simple advice, but when you think about it, if you’re doing something on your web site that you have to worry is going to get you banned from a search engine, you probably shouldn’t do it. This includes strategies like using hidden text on your web pages, using doorway pages or cloaking your pages, and creating false link structures. Even if you don’t know that these strategies are banned by search engines, when you consider the sneakiness of the strategy, you’ll be able to tell that it’s not likely a strategy that you should use.

Another element of organic SEO in websit or blog promotion that’s just as important as your web-site content is the links on your pages. Links can be incoming, outgoing, or internal. And where those links lead or come from is as important as the context in which the links are provided. When links first became a criteria by which crawlers ranked web sites, many black-hat SEO users rushed to create link farms .

Web-site content is another element of an SEO-friendly site that you should spend plenty of time contemplating and completing. Fortunately, there are some ways to create web-site content that will make search crawlers love you. Great content starts with the right keywords and phrases. Select no more than three keywords or phrases to include in the content on any one of your web pages. Wouldn’t more keywords and phrases ensure that search engines take notice of your site? When you use too many keywords in your content, you face two problems. The first is that the effectiveness of your keywords will be reduced by the number of different ones you’re using. Choose two or three for each page of your site and stick with those.

Page titles are one of the most important elements of site optimization. When a crawler examines your site, the first elements it looks at are the page titles. And when your site is ranked in search results, page titles are again one of the top elements considered. So when you create your web site, you need to have great page titles. There are several considerations when coming up with your page titles. Here are some of the key factors to consider:

Unless you’re Microsoft, don’t use your company name in the page title. A better choice is to use a descriptive keyword or phrase that tells users exactly what’s on the page. This helps ensure that your search engine rankings are accurate.