If you want to be successful in any online business, you need to focus on a handful of marketing strategies. Become really good at it. Some people prefer RSS feed while others insist on email. You either have email subscription or you will lose a part of your visitors. Email is about leveraging what you already have. It is used to follow up and get in touch with your subscribers. Marketers use it as a nurturing tool. Smart bloggers build relationships via email communication and get very good results with it. Studies showed again and again that email tops other marketing strategies in terms of usage and result. It even wins over search by a huge margin and is an efficient way for website promotion.