Most of the advice for adapting your website or blog to make it the most friendly to search engines is also useful advice for simply making your site well designed for your visitors. Likewise, the presentation aspects that can hurt your site rating also generally fall under the category of bad web design. You should avoid keyword spamming on your page. This form of spamming entails placing a text field at the bottom of your web page that includes hundreds if not thousands of keywords in small or invisible text. Previously,

search engines would be fooled by these masses of keywords and increase the site’s ranking. No more. If a search engine recognizes that your site is attempting this sort of rank manipulation, the page may very well be penalized in the search index. In the past, it was generally considered poor form to attempt this strategy—now it can have the opposite of the intended effect.