Email is the oldest tool to share of information. Now there are so many email service providers available for free. Email is not only to send or receive information from friends or family member but today it is the powerful website promotion or marketing tools. With in few years it is so much used for website promotion that every email service provider has introduced the tools to catch spams.  Now spaming is illegal. But instead of all these things it is a good tool or technique to get traffic for your website or blog. You can introduce your website or product to others by using the email and such marketing is called the email marketing.

First you have to collect the email addresses of your friends which are on different social media. Manage a list of email addresses. But in a list the email address must not be more than twenty because most email service providers do not allow sending email at once to more than twenty people. For blog or website promotion you must send email containing the introduction of new article or product up at least hundred people. For email marketing keep track of email lists and their usage. If you have more than five hundred users then do not send email to all at once, schedule the addresses for a week and send email to a people once in a week, so that it do not consider as spam. Use the friendly starting sentences like dear friend or if possible uses the name. The content of email must be polite, short and to the point so that the reader do not get board. Use the eye-catching sentence or phrases. If some one reply your email then put that address in separate list named as loyal reader and always inform those readers when you update your website because they have interest in it.

But the major question in email marketing scenario how one can get the email addresses. It is simple just add the “subscribe by email” on your website or blog and do ask your friends on different online social medias to visit and subscribe by putting their email address. Another way to get email address is allow people to comment on your website. But keep it necessary to put email address to add a comment. It is the most rapid or simple way to get the email addresses.

If you have properly managed email lists then configure the outlook express or any other email client to send or receive emails. It would provide you comfort and you could be able to manage your email marketing campaign easily. Keep in mind that website promotion by email marketing is not difficult but tricky the content of your email plays the role of backbone to bring the reader to your website.