The question of what to name a web site or blog is always a big one because it is very important regarding website promotion or blog promotion. When selecting a name of a website or blog, most people think in terms of their business name, personal name, or a word or phrase that has meaning for them. What they don’t think about is how that name will work for the site’s SEO or promotion. Does the name have anything at all to do with the site, or is it completely unrelated? Have you ever wondered why a company might be willing to pay millions of dollars for a domain name? The domain name business.com was purchased for $7.5 million in 1999, and was recently thought to be valued at more than $300 million. Casino.com went for $5.5 million and worldwideweb.com sold for $3.5 million. What’s so important about a name? Where SEO, website promotion or and blog promotion is concerned, the name of your web site is as important as many of the other SEO elements that you concentrate on. Try this test. Use your favorite search engine to search for a topic, perhaps "asphalt-paving business." When your search results are returned, look at the top five results. Most of the time, a web site containing those words will be returned in those top five results, and it will often be in the number one slot. So, if your company name is ABC Company, but your business is selling nutmeg graters, consider purchasing the domain name NutmegGraters.com, instead of ABC Company.com — ABC Company may not get you in the top of search rankings, but the very specific nature of your product probably will. And both the content of your site and your domain name will attract crawlers in the way you want. Using a domain name containing a keyword from your content usually improves your site ranking. A few more things that you should keep in mind when you’re determining your domain name for yur blog or website include:

Keep the name as short as possible. Too many characters in a name mean increased potential for misspellings. It also means that your site address will be much harder for users to remember unless it’s something really startling.